Listar EAE - Artículos por autor "Rejón-Guardia, Francisco"
Mostrando ítems 1-6 de 6
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Exploring the antecedents of customers’ willingness to use service robots in restaurants.
This study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants. A mixed-methods research approach was taken to evaluate a theoretical ... -
Impact of virtual reality experiences on destination image and visit intentions: the moderating effects of immersion, destination familiarity and sickness
Anaya-Sánchez, Rafael
; Rejón-Guardia, Francisco; Molinillo-Jiménez, Sebastián (Emerald Insight, 2024)
The aims of this study are to explore how the experience of “visiting” a destination in a virtual reality (VR) technology environment influences destination image and visit intentions and to evaluate the moderating effects ... -
Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals
Calderón Fajardo, Víctor; Anaya-Sánchez, Rafael; Rejón-Guardia, Francisco; Molinillo-Jiménez, Sebastián (Universidade do Algarve, 2024-05-01)
This pioneering study explores the intersection between Neurotourism, defined as the integration of neurosciences in tourism, and the perception of tourism Brand Personality (BP) through the advanced use of psychophysiology ... -
Residents’ willingness to become peer-to-peer tourism experience providers in mass tourism destinations.
Garau-Vadell, Joan B.; Orfila-Sintes, Francina; Rejón-Guardia, Francisco (Elsevier, 2023-02-10)
In this article we explore residents’ willingness to become peer-to-peer (P2P) tourism experience providers. Grounded in the theory of planned behaviour (TPB) and the self-determination theory (SDT), we put forward a model ... -
The influence of aesthetics and emotions on reuse intention and compulsive behaviour in food delivery usage
Rejón-Guardia, Francisco (Emerald, 2024-06-03)
Purpose–Thisstudyaddressestheimpactofaestheticsand formalityin FoodDeliveryApplications (FDAs) in evoking emotions, and how these influence the intention to reuse and compulsive usage, providing critical insights for ... -
Web appendices - Exploring the antecedents of customers’ willingness to use service robots in restaurants.
In recent times researchers have begun to use several theories to explain how relationships develop between service robots and consumers, and to identify the reasons and motives consumers use these technologies. In this ...