Listar EAE - Artículos por autor "Cabrera-Sánchez, Juan Pedro"

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AI in Companies' Production Processes: What Do Their CEOs Think?

Maldonado-Canca, Luis; Cabrera-Sánchez, Juan Pedro; Casado-Molina, Ana María; Bermúdez-González, Guillermo José (IGI Global, 2024)

The accelerated integration of Artificial Intelligence (AI) in comprehensive organizational management has marked a significant milestone in enhancing efficiency and productivity across all sectors. However, the effective ...
Beyond the post: an SLR of enterprise artificial intelligence in social media

Maldonado-Canca, Luis; Casado-Molina, Ana María; Cabrera-Sánchez, Juan Pedro; Bermúdez-González, Guillermo José (Springer, 2024)

This study explores the impact of artificial intelligence (AI) on brand communication within corporate social networks, analyzing its benefits, ethical and technical challenges, and proposing responsible implementation ...