Listar EAE - Artículos por autor "Ekinci, Yuksel"
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Brand personality: Current insights and future research directions
Calderón Fajardo, Víctor; Molinillo-Jiménez, Sebastián
; Anaya-Sánchez, Rafael; Ekinci, Yuksel (Elsevier, 2023)
The aim of this study is to improve the understanding of the scientific contributions made by brand personality (BP) research, to identify its predominant themes and to propose a relevant research agenda. An analysis was ... -
Building brand credibility: The role of involvement, identification, reputation and attachment
Molinillo-Jiménez, Sebastián; Japutra, Arnold; Ekinci, Yuksel (Elsevier, 2022-01)
The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes a novel framework to explore the antecedents of destination brand credibility based on four ...