Listar EAE - Artículos por autor "Garrido-Moreno, Aurora"
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Going beyond the curve: Strategic measures to recover hotel activity in times of COVID-19
Garrido-Moreno, Aurora; García-Morales, Víctor J.; Martín-Rojas, Rodrigo (ELSEVIER, 2021-06)Hospitality firms are facing unprecedented challenges on a global scale. The catastrophic effects of the COVID-19 pandemic and its multiple devastating global consequences have initiated a profoundly disruptive transformation ...