Listar EAE - Artículos por autor "Anaya-Sanchez, Rafael"
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The customer retail app experience: Implications for customer loyalty
Molinillo-Jimenez, Sebastian
; Aguilar-Illescas, Rocio; Anaya-Sanchez, Rafael; Carvajal-Trujillo, Elena (ELSEVIER, 2022)
Retailer mobile applications are one of the principal retail purchase and information search channels. Customer experience is key to retail app success. However, its dimensions and impact on retailer performance have been ... -
Web appendices - Exploring the antecedents of customers’ willingness to use service robots in restaurants.
In recent times researchers have begun to use several theories to explain how relationships develop between service robots and consumers, and to identify the reasons and motives consumers use these technologies. In this ...