Listar EAE - Artículos por autor "Anaya-Sánchez, Rafael"
Mostrando ítems 1-11 de 11
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Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites.
While research into customer engagement receives much attention, few studies have examined why consumers engage in social commerce and the resulting consequences for companies. This study explores the influence of social ... -
Brand personality: Current insights and future research directions
Calderón Fajardo, Víctor; Molinillo-Jiménez, Sebastián
; Anaya-Sánchez, Rafael; Ekinci, Yuksel (Elsevier, 2023)
The aim of this study is to improve the understanding of the scientific contributions made by brand personality (BP) research, to identify its predominant themes and to propose a relevant research agenda. An analysis was ... -
DMO online platforms: image and intention to visit.
Molinillo-Jiménez, Sebastián; Liébana Cabanillas, Francisco; Anaya-Sánchez, Rafael; Buhalis, Dimitrios (Elsevier, 2018-04)
The online platforms (i.e., websites and social media) of Destination Management Organizations (DMOs) are among the most useful tools for building and promoting a destination image (DI). However, the associated effects on ... -
Exploring the antecedents of customers’ willingness to use service robots in restaurants.
This study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants. A mixed-methods research approach was taken to evaluate a theoretical ... -
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment.
Molinillo-Jiménez, Sebastián; Aguilar-Illescas, Rocío; Anaya-Sánchez, Rafael; Vallespín-Arán, María Luisa (Elsevier, 2018-05-03)
This study examines the influence of social presence, interactions (student-student and teacher-student) and emotional engagement on active learning within the context of social web-based collaborative learning (SWBCL). ... -
Impact of perceived value on intention to use voice assistants: the moderating effects of personal innovativeness and experience.
Molinillo-Jiménez, Sebastián; Rejón-Guardia, Francisco; Anaya-Sánchez, Rafael; Liébana Cabanillas, Francisco (Wiley, 2023)
Voice assistants (VAs), such as Alexa, Siri and Google Assistant, are instruments increasingly used by consumers to perform daily tasks. The objectives of the present study are to examine the antecedents of consumers’ ... -
Smart city communication via social media: Analysing residents’ and visitors’ engagement.
Molinillo-Jiménez, Sebastián; Anaya-Sánchez, Rafael; Morrison, Alastair M.; Coca-Stefaniak, Andres (2019-06-17)
This research applies a unique conceptual model and methodology incorporating popularity, commitment, and virality to measure the social media engagement with residents and visitors of smart cities and how they communicate ... -
Social commerce website design, perceived value and loyalty behavior intentions: the moderating roles of gender, age and frequency of use.
Molinillo-Jiménez, Sebastián; Aguilar-Illescas, Rocío; Anaya-Sánchez, Rafael; Liébana Cabanillas, Francisco (2021-02-12)
Drawing on the stimulus-organism-response (SOR) framework, a model is tested that improves the understanding of customer loyalty toward social commerce websites. The results showed that: information and service quality are ... -
The customer retail app experience: Implications for customer loyalty
Molinillo-Jiménez, Sebastián; Aguilar-Illescas, Rocío; Anaya-Sánchez, Rafael; Carvajal-Trujillo, Elena (Elsevier, 2021-12-09)
Retailer mobile applications are one of the principal retail purchase and information search channels. Customer experience is key to retail app success. However, its dimensions and impact on retailer performance have ... -
Understanding destination brand experience through data mining and machine learning
Calderón-Fajardo, Víctor; Anaya-Sánchez, Rafael; Molinillo-Jiménez, Sebastián (Elsevier, 2024-02-03)
This research formalises a new methodology to measure and analyse Destination Brand Experience, improving upon traditional approaches by offering greater objectivity and rigour. Adopting a case study approach, five distinct ... -
Web appendices - Exploring the antecedents of customers’ willingness to use service robots in restaurants.
In recent times researchers have begun to use several theories to explain how relationships develop between service robots and consumers, and to identify the reasons and motives consumers use these technologies. In this ...