Listar EAE - Artículos por autor "Japutra, Arnold"
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Building brand credibility: The role of involvement, identification, reputation and attachment
Molinillo-Jiménez, Sebastián; Japutra, Arnold; Ekinci, Yuksel (Elsevier, 2022-01)The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes a novel framework to explore the antecedents of destination brand credibility based on four ... -
Exploring the effect of relative advantage and challenge on customer engagement behavior with mobile commerce applications.
This research explores the drivers of customer engagement behavior with mobile commerce applications (m-commerce apps), using the stimulus (S), organism (O), and response (R) framework. Customer engagement is conceptualized ... -
Extension and validation of a novel destination brand equity model.
Yuksel, Ekinci; Japutra, Arnold; Molinillo-Jiménez, Sebastián; Uysal, Muzzo (2022-09-29)This study develops and tests a novel destination brand equity model and compares its validity with Aaker’s (1991) brand equity model, which is popular in tourism. The data were collected in Indonesia (n = 250) and the ... -
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs.
Japutra, Arnold; Molinillo-Jiménez, Sebastián (2017-08-08)Brand personality is a key concept in marketing that can be used to create competitive differentiation. Two of the most relevant dimensions of brand personality for academics and practitioners are responsible and active. ... -
Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain.
Molinillo-Jiménez, Sebastián; Vidal Branco, Murilo; Japutra, Arnold (Elsevier, 2019-09-05)This paper examines the antecedents of millennials’ organic food purchasing. A conceptual framework, based on product characteristics, and consumers’ concerns and consciousness, is proposed. Data collection was conducted ...