Listar EAE - Artículos por título
Mostrando ítems 271-290 de 305
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To green or not to green: The influence of green marketing on consumer behaviour in the hotel industry
Mercade-Mele, Pere; Molina-Gómez, Jesús
; Garay, Lluís (MDPI, 2019-08-26)
Different studies have analysed how green marketing influences the sustainable image of tourist companies or have focused on the identification and engagement between these companies and their consumers. In any case, the ... -
To green or not to green: the influence of green marketing on consumer behaviour in the hotel industry
Mercade-Mele, Pere; Molina-Gómez, Jesús; Garay, Lluis (MPDI Editorial, 2019-08-26)
Different studies have analysed how green marketing influences the sustainable image of tourist companies or have focused on the identification and engagement between these companies and their consumers. In any case, the ... -
To use or not to use, that is the question. Analysis of the determining factors for using NFC Mobile Payment Systems in Public Transportation.
Liébana Cabanillas, Francisco; Molinillo-Jiménez, Sebastián; Ruiz Montañez, Miguel (Elsevier, 2018-11-30)
There is growing interest in our society in making payments using mobile phones as an alternative to using cash, checks or credit cards. The objective of this study is to analyze the status of Near Field Communication (NFC) ... -
Tone and content analysis in the president’s letters to shareholders: Spanish evidence
(Ural State University of Economics, 2021)This article explores the potential factors that might be influencing the length and tone of the discourse of the IBEX35 presidents’ letters to shareholders. It also provides an analysis of their content. The methodological ... -
Tourism promotion budgets and tourism demand: the Andalusian case.
(Emerald, 2024)Purpose The purpose of this paper is to analyse the impact of Andalusia’s tourism promotion budgets and the efficiency of its campaigns from 2010 to 2022. Design/methodology/approach A mixed-methods approach is used. ... -
Toward a gender understanding of the influence of the couple on family vacation decisions
Rojas-de-Gracia, María Mercedes; Alarcón-Urbistondo, María del Pilar (Elsevier, 2016-10)
In this investigation, a literature review is conducted on partner influence in family vacation decision-making (FVDM) through the analysis of 72 empirical anglophone studies over the last six decades. Studies have approached ... -
Towards socio-digital rural territories to drive digital transformation: General conceptualisation and application to the olive areas of Andalusia, Spain
(Elsevier, 2023)This study has two objectives: 1) to develop a theoretical framework for the analysis of DT in rural areas from a territorial perspective, through the proposal of the concept of ‘socio-digital rural territories’ (SDRT); ... -
Towards sustainable development: Environmental innovation, cleaner production performance, and reputation
Quintana-García, Cristina; Marchante-Lara, Macarena; Benavides-Chicón, Carlos Guillermo (WILEY, 2022-04-02)
The growing concerns regarding sustainability and a firm's effects on the environment explain the important role that environmental management may play in corporate reputation. Following the premises of the stakeholder ... -
Towards Sustainable Mobility through a Change in Values. Evidence in 12 European Countries.
De-las-Heras-Rosas, Carlos Javier; Herrera-Ballesteros, Juan (MDPI, 2019-08-07)
The research carried out, as well as the measures taken to promote the use of sustainable transport in our cities, do not fully achieve their purpose. TheWertraitionalirat concept introduced by Max Weber in 1922 stated: ... -
Traffic Injury Risk Based on Mobility Patterns by Gender, Age, Mode of Transport and Type of Road
González-Sánchez, Guadalupe; Olmo-Sánchez, María Isabel; Maeso-González, Elvira; Gutiérrez-Bedmar, Mario; García-Rodríguez, Antonio (MDPI, 2021)
The role of gender and age in the risk of Road Traffic Injury (RTI) has not been fully explored and there are still significant gaps with regard to how environmental factors, such as road type, affect this relationship, ... -
Transmission of Place Branding Values through Experiential Events: Wine BC Case Study
Cristofol, F. J.; Cruz-Ruiz, Elena de los Reyes; Zamarreño-Aramendia, Gorka (MPDI, 2021-03-10)
Sustainability is to promote economic growth that generates equitable wealth for all without harming the environment, becoming one of the objectives that serve as a starting point for many place branding strategies. Cultural ... -
Trends and opportunities in research on disability and work: an interdisciplinary perspective.
Jurado-Caraballo, María Ángeles; Quintana-García, Cristina; Rodríguez-Fernández, María Mercedes (Sage, 2022)
This study aims to analyze status, trends, and possible future research areas in the literature on “disability and work.” It is an in-depth analysis of articles related to this field, published during 1991–2017, in journals ... -
Trends of research on women's entrepreneurship on the management of happiness and well-being in organisations
De-las-Heras-Pedrosa, Carlos; Jambrino-Maldonado, Carmen; Rando-Cueto, Dolores; Iglesias-Sánchez, Patricia Pilar (Emerald, 2023-09-11)
Purpose The management of employee happiness and well-being has been gaining interest in academic research in recent years; however, few studies have focussed on the entrepreneur's perspective. The aim of this paper is ... -
Trust-based altruism facing new contexts: the Vyegwa-Gika pygmies from Burundi
(Public Library Science, 2018)The community of Pygmies settled in Vyegwa-Gika provides an exceptional case study to test the role of trust in the evolution of altruism. The Vyegwa-Gika Pygmies were forced to migrate from rainforests to the savanna, ... -
Twitter as a tool for citizen engagement: An empirical study of the Andalusian municipalities.
(Elsevier, 2019-03-06)This paper provides a general overview of the way local governments use Twitter as a communication tool to engage with their citizens. More concretely, it tries to identify factors associated with both the channel activity ... -
Twitter as a tool for the management and analysis of emergency situations: A systematic literature review
Martínez-Rojas, María; Pardo-Ferreira, María del Carmen; De-la-Varga-Salto, José María; Galindo-Reyes, Fuensanta Carmen (2018-12)
The importance of timely, accurate and effective use of available information is essential to the proper management of emergency situations. In recent years, emerging technologies have provided new approaches towards the ... -
Understanding antecedents of continuance and revisit intentions: The case of sport apps
Pérez-Aranda, Javier Ramón; González-Robles, Eva María; Alarcón-Urbistondo, María del Pilar (Elsevier, 2023)
Prior studies have investigated the antecedents of sport application (Sapp) adoption, but few researchers have concentrated on attitudinal, cognitive and behavioural factors’ effects on users’ continuance intention (CI) ... -
Understanding destination brand experience through data mining and machine learning
Calderón-Fajardo, Víctor; Anaya-Sánchez, Rafael; Molinillo-Jiménez, Sebastián (Elsevier, 2024-02-03)
This research formalises a new methodology to measure and analyse Destination Brand Experience, improving upon traditional approaches by offering greater objectivity and rigour. Adopting a case study approach, five distinct ... -
Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain.
Molinillo-Jiménez, Sebastián; Vidal Branco, Murilo; Japutra, Arnold (Elsevier, 2019-09-05)
This paper examines the antecedents of millennials’ organic food purchasing. A conceptual framework, based on product characteristics, and consumers’ concerns and consciousness, is proposed. Data collection was conducted ... -
Understanding users’ willingness to travel on autonomous buses: The moderating effect of experience
Molinillo-Jiménez, Sebastián; Caballero Galeote, Lidia; Liébana Cabanillas, Francisco; Ruiz Montañez, Miguel (Elsevier, 2024)
The aim of this research is to analyse the factors that influence users' willingness to travel on an autonomous bus (AB). This analysis adopted a mixed-methods approach. The findings indicated that the main antecedents of ...