ListarEAE - Artículos por tema "Marketing"
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ELEMENTS INVOLVED IN THE TERRITORY BRAND FROM RESIDENTS’ PERCEPTION: THE CITY OF MÁLAGA
(2018-10-29)The brand might create a position of the territory that could be useful for the development of geographical spaces. It could also become a solid basis upon which to make decisions about the tourism planning of a city. This ... -
Extension and validation of a novel destination brand equity model.
(2022-09-29)This study develops and tests a novel destination brand equity model and compares its validity with Aaker’s (1991) brand equity model, which is popular in tourism. The data were collected in Indonesia (n = 250) and the ... -
Managing Digital Presence in Wineries Practicing Heroic Agriculture: The Cases of Ribeira Sacra and Lanzarote (Spain)
(MDPI, 2023-03-22)Wine tourism has become an exciting avenue of development for rural wine-producing regions. The channels through which these millenary traditions are transmitted are diverse, and the wineries that practice heroic viticulture ... -
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs.
(2017-08-08)Brand personality is a key concept in marketing that can be used to create competitive differentiation. Two of the most relevant dimensions of brand personality for academics and practitioners are responsible and active. ... -
Tendencias y estrategias en la industria del crucero: principales areas del turismo de cruceros en el mundo
(Eumed.net, 2015)El análisis del turismo de cruceros lo abordamos en el presente trabajo, a través del estudio de las tendencias más recientes de la industria, destacando las estrategias de marketing que siguen las principales compañías ...