ListarEAE - Artículos por tema "Redes sociales en Internet"
Mostrando ítems 1-5 de 5
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An online reputation analysis of the tourism industry in Marbella: a preliminary study on open innovation.
(Multidisciplinary Digital Publishing Institute, 2022-12-31)This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used ... -
Measuring engagement on twitter using a composite index: An application to social media influencers
(Elsevier, 2022-08-26)El compromiso en las redes sociales es un concepto complejo, en el que interactúan muchos componentes interconectados y difíciles de evaluar. Es precisamente esta complejidad la que motivó este trabajo, que propone un ... -
Smart city communication via social media: Analysing residents’ and visitors’ engagement.
(2019-06-17)This research applies a unique conceptual model and methodology incorporating popularity, commitment, and virality to measure the social media engagement with residents and visitors of smart cities and how they communicate ... -
Social networks and open innovation: business academic productivity
(Journal of Open Innovation: Technology, Market, and Complexity, 2021-06-15)Is there any type of relationship between the academic productivity of business researchers and their social networking activity? What does this mean in terms of open innovation? With these objectives, in this paper we ... -
Twitter as a tool for the management and analysis of emergency situations: A systematic literature review
(2018-12)The importance of timely, accurate and effective use of available information is essential to the proper management of emergency situations. In recent years, emerging technologies have provided new approaches towards the ...