This paper examines the propagation of radio waves in so-called urban street canyons through formulations based on Geometrical Optics (GO) and the Uniform Theory of Diffraction (UTD). As this type of environment comprises a street flanked by tall buildings more or less equally spaced on both sides (creating a canyon-like morphology), estimating the attenuation that radio signals may experience in these scenarios is crucial to the planning of urban device-to-device (D2D) wireless communication. In this sense, the results obtained through the analysis based on GO/UTD (in the horizontal plane containing the transmitter and receiver) are validated by a comparison with experimental measurements, showing good agreement. This work demonstrates how the use of GO/UTD-based formulations can contribute to a simpler and computationally more efficient planning of D2D mobile communication systems in which the considered propagation environment can be modeled as an urban street canyon comprising rectangular and equispaced buildings.