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dc.contributor.authorMolinillo-Jiménez, Sebastián 
dc.contributor.authorAguilar-Illescas, Rocío 
dc.contributor.authorAnaya-Sánchez, Rafael 
dc.contributor.authorLiébana Cabanillas, Francisco
dc.date.accessioned2023-12-14T12:35:58Z
dc.date.available2023-12-14T12:35:58Z
dc.date.created2023
dc.date.issued2021-02-12
dc.identifier.citationMolinillo, S., Aguilar-Illescas, R., Anaya-Sánchez, R., & Liébana-Cabanillas, F. (2021). Social commerce website design, perceived value and loyalty behavior intentions: the moderating roles of gender, age and frequency of use. Journal of Retailing and Consumer Services, 63, 102404es_ES
dc.identifier.urihttps://hdl.handle.net/10630/28303
dc.description.abstractDrawing on the stimulus-organism-response (SOR) framework, a model is tested that improves the understanding of customer loyalty toward social commerce websites. The results showed that: information and service quality are key antecedents of perceived value, whereas rewards and recognition, and customization are non-significant. Perceived value is an important driver of customer loyalty toward these websites. The model’s relationships are affected by gender and frequency of use. Overall, the findings of this study extend the understanding in the social commerce context of: (i) the antecedents of customer perceived value and behavioral intentions; and (ii) the moderating effects of age, gender and frequency of social commerce use on the model relationships.es_ES
dc.description.sponsorshipThis research was supported by the Plan Andaluz de Investigación, Desarrollo e Innovación de la Junta de Andalucía, Grupo SEJ-567 (Spain), and the European Regional Development Fund (ERDF) under grant B-SEJ-209-UGR18.es_ES
dc.language.isoenges_ES
dc.rightsinfo:eu-repo/semantics/embargoedAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectComercio electrónicoes_ES
dc.subjectComunidades_ES
dc.subjectConsumidores - Preferenciases_ES
dc.subject.otherSocial commercees_ES
dc.subject.otherPerceived valuees_ES
dc.subject.otherLoyaltyes_ES
dc.titleSocial commerce website design, perceived value and loyalty behavior intentions: the moderating roles of gender, age and frequency of use.es_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.centroFacultad de Ciencias Económicas y Empresarialeses_ES
dc.identifier.doi10.1016/j.jretconser.2020.102404
dc.rights.ccAttribution-NonCommercial-NoDerivatives 4.0 Internacional
dc.type.hasVersioninfo:eu-repo/semantics/acceptedVersiones_ES


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