Is there any type of relationship between the academic productivity of business researchers and their social networking activity? What does this mean in terms of open innovation? With these objectives, in this paper we have focused on the Technology Acceptance Model and the concept of performativity, filling the gap that exists in the current scientific literature. At the empirical level, we carried out a review of 211 articles from the Web of Science (SSCI), obtaining a total set of 12,939 data points. Our statistical model has showed a clear symbiotic relationship between productivity in Google Scholar and presence in ResearchGate. Furthermore, researchers with a greater presence on LinkedIn or Twitter have low Google Scholar or Web of Science h-indices. We concluded that there is currently a dissociation between academic and professional online networks, something that does not help the applicability of research in business and society, the enduring aim of any search for knowledge. Information Science can play an important role in helping to bridge the gap between academia and the real world. Furthermore, in order to contribute to enhancing the role of universities in open innovation practices, it is essential to design and implement new tools such as online communities that stimulate interaction and facilitate network effects.
