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dc.contributor.advisorMuñoz-Luna, Rosa María 
dc.contributor.advisorCortés-Zaborras, Carmen 
dc.contributor.authorZakharova Garcia, Ganna
dc.contributor.authorZakharova Garcia, Ganna
dc.contributor.otherFilología Inglesa, Francesa y Alemanaes_ES
dc.date.accessioned2024-02-21T11:22:22Z
dc.date.available2024-02-21T11:22:22Z
dc.date.created2023-07-18
dc.date.issued2024
dc.date.submitted2023-09-25
dc.identifier.urihttps://hdl.handle.net/10630/30578
dc.descriptionTo define the exact roles of the important semiotic resources of persuasion employed in health tourism websites’ discourse, this thesis proposes an original approach to the study by combining several methodologies and models. As such, this research work represents a conceptual framework of persuasive health tourism web design, the findings of which can be of relevance both to marketers and especially to the teachers and students of tourism digital commerce.es_ES
dc.description.abstractConsidering that the Internet has become the main resource for acquiring information about tourist destinations and it is a powerful domain for building a strong destination image, this thesis aims to analyze tourism websites from a multimodal perspective and distinguish the main persuasive features of tourism discourse. Specifically, I focus on health resorts’ promotional materials, investigating how two luxury health tourism institutions represent and promote themselves through their major e-commerce platforms to attract travellers and encourage them to buy tourist products such as health services. As the main goal of any tourism website is to entice potential customers, the webmasters use specific linguistic and non-linguistic patterns to capture attention, maintain interest, generate desire, and ultimately get the desired action from the users. In the marketing field, choosing the right kind of discourse can lead to success, since the choice of words and linguistic structures together with various supporting elements is fundamental when trying to persuade people. Bearing in mind that the language selection of tourism discourse is not a random one, I address textual, visual, and audio-visual components across the selected samples to identify how health tourism language serves promotional purposes and to determine what types of communication strategies are used to achieve the marketing aim. This study examines promotional techniques utilized to attain an influential effect on potential tourists, it investigates verbal language, images, videos, 3D tours, maps, online webcams, layouts, and other visual signs to better understand their main persuasive features.es_ES
dc.language.isoenges_ES
dc.publisherUMA Editoriales_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectMarketing en Internetes_ES
dc.subjectTurismoes_ES
dc.subjectPropagandaes_ES
dc.subject.otherTourismes_ES
dc.subject.otherPersuasiones_ES
dc.subject.otherDiscoursees_ES
dc.subject.otherTechniqueses_ES
dc.subject.otherMarketinges_ES
dc.titlePersuasive discourse in tourism web pages: health resorts in ukraine’s carpathian mountainses_ES
dc.typeinfo:eu-repo/semantics/doctoralThesises_ES
dc.centroFacultad de Filosofía y Letrases_ES
dc.rights.ccAttribution-NonCommercial-NoDerivatives 4.0 Internacional*


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