Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities

  • Autor
    Florido Benítez, Lázaro
  • Fecha
    2024-03
  • Editorial/Editor
    Emerald
  • Palabras clave
    Turismo; Población urbana; Minusválidos
  • Resumen
    The purpose of this paper is to analyse the metaverse platform in a social context to better understand the future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital and physical scenarios.
  • URI
    https://hdl.handle.net/10630/31963
  • DOI
    https://dx.doi.org/10.1108/IJTC-01-2024-0001
  • Compartir
Mostrar el registro completo del ítem
Ficheros
Colecciones

Estadísticas