The global economy, and agriculture, in particular, faces significant challenges and trans formation pressures. A major challenge, and opportunity, is the transformation towards digital
agriculture or agriculture 4.0, where knowledge transfer (KT) has an important role to play not only
in ensuring that digital innovations reach end-users, but also that these innovations contribute to
development in rural landscapes. This paper analyses the role of KT in the framework of digital
transformation (DT) in the Andalusian olive landscape. Thus, from the perspective of knowledge generating agents, the main knowledge emitting and receiving actors in the DT are identified by
using Social Network Analysis techniques (SNA). Subsequently, the performance of the Technological
Innovation System (TIS) in KT is evaluated by using the multi-criteria Analytic Hierarchy Process
(AHP) method. The results suggest that the knowledge-generating agents, the knowledge transfer ac tors, and the scientific and dissemination media actors are the main knowledge emitters and highlight
their role as cohesive actors of the social network. The main knowledge receivers are olive growers,
cooperatives and non-cooperative groups. The results also indicate that the global performance of
the TIS in the KT function is medium/low. Furthermore, in the KT sub-functions where the TIS in
DT performs best is the quality of the transfer processes of DT, and where it performs worst is the
sufficiency of spaces for KT.
