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dc.contributor.authorCastillo-Esparcia, Antonio 
dc.contributor.authorAlmansa-Martínez, Ana María 
dc.contributor.authorSmolak-Lozano, Emilia 
dc.date.accessioned2024-10-08T11:45:21Z
dc.date.available2024-10-08T11:45:21Z
dc.date.issued2015-10-01
dc.identifier.citationEast European think tanks in social media–towards the model of evaluation of effective communication/PR strategies: Case study analysis A Castillo-Esparcia, A Almansa-Martínez… - Catalan Journal of Communication & Cultural Studies, 2015es_ES
dc.identifier.urihttps://hdl.handle.net/10630/34512
dc.descriptionhttps://v2.sherpa.ac.uk/id/publication/11005es_ES
dc.description.abstractTaking into account the recent development of social media and its impact on PR practice among different organizations, this study aims to examine and assess the performance of PR practice think tanks in social media. The major focus is on social media application to their PR strategies and general output and outcomes of this implementation. The study is based on a case study method combined with triangulated techniques of data analysis and collection. The sample is formed by the selected East European think tanks. The study applies free of charge eTools for digital communication measurement in order to detect the value of the presence and activity in various social networks. The objective of the study is to examine whether East European think tanks apply 2.0 communication and to determine the best practices with their corresponding values in order to present a benchmark for such organizations in this area of digital space.es_ES
dc.language.isoenges_ES
dc.publisherCatalan Journal of Communication & Cultural Studieses_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectComunicación en la empresaes_ES
dc.subjectRedes sociales en Internetes_ES
dc.subjectRelaciones públicases_ES
dc.subject.otherDigital communicationes_ES
dc.subject.otherMeasurementes_ES
dc.subject.otherPR strategieses_ES
dc.subject.otherSocial mediaes_ES
dc.subject.otherThink tankses_ES
dc.titleEast European think tanks in social media–towards the model of evaluation of effective communication/PR strategies: Case study analysis.es_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.centroFacultad de Ciencias de la Comunicaciónes_ES
dc.identifier.doi10.1386/cjcs.7.2.231_1
dc.rights.ccAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.type.hasVersioninfo:eu-repo/semantics/submittedVersiones_ES


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