ListarRev. Int. Relac. Públicas. Vol 02 No 04 (Jul - Dic 2012). Relaciones Públicas 2.0 por tema "Organizational Communication"
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The PR Pyramid: Social media and the new role of Public
(Instituto de Investigación en Relaciones Públicas, 2012)This paper explores the relationship between social media as tools used by public relations professionals and as part of the daily lives of organizations’ stakeholders, identifying emergent practices in public relations ...