ListarRev. Int. Relac. Públicas. Vol 02 No 04 (Jul - Dic 2012). Relaciones Públicas 2.0 por tema "Public Relations"
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The importance of scale in Occupy movement protests: a case study of a local Occupy protest as a tool of communication through Public Relations and Social Media
(Instituto de Investigación en Relaciones Públicas, 2012)This paper explores the persuasive communications (public relations and branding through social media) of a micro Occupy event, namely a nine-day appearance of the global protest movement at Bournemouth University (BU), ... -
The PR Pyramid: Social media and the new role of Public
(Instituto de Investigación en Relaciones Públicas, 2012)This paper explores the relationship between social media as tools used by public relations professionals and as part of the daily lives of organizations’ stakeholders, identifying emergent practices in public relations ...