ListarCAP - Contribuciones a congresos científicos por tema "Social Media"
Mostrando ítems 1-7 de 7
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Estudo sobre a Comunicação On-line das ONG na Espanha
(2013-12-10)Las organizaciones sociales han encontrado en las TIC unas magníficas aliadas en las relaciones con sus públicos. Incluso las organizaciones pequeñas, con recursos limitados, están teniendo oportunidades en la actualidad ... -
Grassroots digital en la tercera edad. La lucha por las pensiones en España a través de social media
(Forum XXI, 2022)El objetivo del presente estudio se centra en el análisis de las plataformas digitales que impulsaron el movimiento ciudadano por la lucha de las pensiones en España en el año 2018, y que representó un verdadero impulso ... -
How journalist in Ireland perceive the challenge of misinformation
(2020-09-02)The arrival of the Internet has entailed a radical transformation in the world of journalism, not only in its form of production, but also in its distribution and reception. Nowadays the audience receives information from ... -
Journalists and YouTube: from reluctance to necessity
(2019-09-19)YouTube is the second social network for news consumption (Reuters Institute, 2018) influencing directly on the information diet of citizens all over the world. The increase of online video viewing (Smith & Anderson, ... -
La comunicación online de Zara y Mango: análisis de perfiles de Twitter e Instagram durante la campaña de primavera 2018
(2019-06-19)La presente investigación tiene como objeto de estudio analizar exhaustivamente la comunicación online de ambas marcas Zara y Mango a través de sus redes sociales durante su campaña de primavera 2018. -
Public Relations strategies in Social Media: Campaigning for social change in the education sector
(2019-05-13)In this paper we will discuss the use of social media when campaigning for social change in the education sector, thought the analysis of the PR strategy in use: the collection of real testimonials and the development of ... -
The closed Facebook groups of support as the innovative instruments of political communications on social networks. The case studies of Vox and Podemos electoral Campaings to Spanish Parliament in April 2019
(2020-11-18)The proximity, conversation, direct exchange and free opinions, finding the support, impression of anonymity, interactivity and possibility to participate in the process are some of the advantages that attract users to the ...