• A critical review of private labels (PLs): implications for managing retail brands 

      Molinillo Jiménez, Sebastián (2013-11-25)
      Purpose – The aim of this paper is to present a review of the state of empirical and theoretical research about Private Labels (PL) and to develop a framework for future research. Design/methodology/approach – This paper ...
    • A trend analysis of private label research between 2000 and 2012 

      Molinillo Jiménez, Sebastián; Ekinci, Yuksel; Whyatt, Georgina; Occhiocupo, Nicolettta (2014-07-03)
      The aim of this study is to review the state of empirical and theoretical research about Private Label (PL) and to identify gaps and future research avenues. This paper uses a bibliometric approach of recent advances in ...