Listar EAE - Contribuciones a congresos científicos por centro "Facultad de Ciencias Económicas y Empresariales"
Mostrando ítems 1-20 de 54
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A critical review of private labels (PLs): implications for managing retail brands
(2013-11-25)Purpose – The aim of this paper is to present a review of the state of empirical and theoretical research about Private Labels (PL) and to develop a framework for future research. Design/methodology/approach – This paper ... -
A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain
(2015-09-24)In recent years a number of Consumer-Based Brand Equity (CBBE) models and measurement scales have been introduced in the branding literature. However, examinations of brand equity in Private Labels (PL) are rather limited. ... -
A Model of Consumer-Based Brand Equity (CBBE) for Global Fashion Brand
(University of Zaragoza, 2017)This study’s aims are twofold. Firstly, to assess the external validity of Yoo and Donthu's (2011) and Nam et al.’s (2011) brand equity model and a retail brand equity model in the retail industry in Spain. Secondly, to ... -
A trend analysis of private label research between 2000 and 2012
(2014-07-03)The aim of this study is to review the state of empirical and theoretical research about Private Label (PL) and to identify gaps and future research avenues. This paper uses a bibliometric approach of recent advances in ... -
Análisis de las competencias emprendedoras en la población universitaria
(2019-09-17)El concepto de competencia es multidisciplinar y complejo, existiendo diversas aproximaciones al término que varían según el contexto y la cultura. Ante esta variedad terminológica se considera importante la ... -
Antecedentes y consecuentes de la satisfacción online : el caso de las webs comparadoras de precios de moda.
(2019-10-01)Las webs comparadoras de precios han modificado el comportamiento del consumidor de moda, siendo clave en la elección del producto. En este sentido, la evaluación que realiza el consumidor sobre ellas marca sus actitudes ... -
Aplicación de la metodología de aprendizaje basado en problemas en la asignatura Gestión del Conocimiento
(European Academic Publisher, 2017)En el marco del Proyecto de Innovación Educativa 15-147, “Promoción de buenas prácticas y coordinación docente mediante el diseño y desarrollo de metodologías de aprendizaje basado en casos, problemas y proyectos”, hemos ... -
Aprendizaje basado en problemas: aplicación en la asignatura gestión del conocimiento
(2017-11-10)La asignatura Gestión del Conocimiento se imparte en el tercer curso del Grado en Marketing e Investigación de Mercados de la Universidad de Málaga, y forma parte de un proyecto de innovación educativa que pretende aplicar ... -
Balanced centricity and triads: strategies to reach ecosystem equilibrium in the arts sector
(2018-06-28)The purpose of this paper is to analyze whether triads structure can facilitate or inhibit the evolution into a service ecosystem. The triad structure and the institutions that dominate the triads will determine the evolution ... -
The Balanced Innovation Model. The case of Crowdfunding platforms.
(2019-06-14)Purpose – The paper aims to analyze balanced centricity (Gummesson, 2008) as an institutional arrangement (Vargo and Lusch, 2016) fostering the innovation process by taking out the customer from the central positioning to ... -
Body mass index, obesity and labour market: outcomes in Spain
(2017-10-05)The aim of this study is to determine if body mass index (BMI) has an impact on the probability of participating in the Spanish labor market. We use data taken from the European Health Interview Survey (EHIS) in Spain and ... -
Building destination brand attachment: The role of cognitive, affective components and destination brand stereotypes
(2019-07-31)This study aims to investigate the relationships between destination brand stereotypes and destination brand attachment. Two cognitive (i.e., destination brand awareness and perceived quality) and two affective (i.e., ideal ... -
Compensation and speed of advancement in executive careers through the internal and external labor markets by gender
(2017-04-20)Our study aims at exploring whether internal and external moves have a different impact on the speed of advancement in executive careers, identifying gender differences in the influence of both mobility routes and ... -
Customer involvement in New Product Development: The case of New Technology-Based Firms (Nbts)
(2015-06-01)This paper analyses the effects of consumer involvement in new product development (NPD) on innovation level. In recent times Open Innovation model is developing thanks to the positive effects in the results for enterprises ... -
Destination Image on the DMO's Platforms: Official Website and Social Media
(Correia, M., Santos, J.A.C., Santos, M., Aguas, P. & Baptista (Eds.), 2016)Tourists usually configure and develop ideas about possible destinations based on information previously gathered from both social media and the official web of the destination management organization (DMO). In spite of ... -
Destination image, satisfaction and destination and loyalty in cruise tourism: the case of Málaga (Spain)
(2016-11-22)Over the past decades cruise tourism is a sector that has experienced a tremendous growth around the globe. The relations that are established between the different agents that interact in this industry, passengers, crew ... -
Disparities in entrepreneurship indicators across EU countries
(2015-07-09)The levels and characteristics of entrepreneurship differ widely across EU member countries due to diverse cultural, educational, economic-financial and institutional reasons. Taking as reference data provided by the Global ... -
Efecto de la confianza en la lealtad y el eWOM en las comunidades virtuales de marca.
(AEMARK, 2017)La confianza en la marca y en la Comunidad Virtual de Marca (CVM) pueden contribuir a la generación de lealtad a la marca y eWOM positivo. Sin embargo, no han sido muchos los estudios empíricos que han incluido ambos tipos ... -
Eficacia de los programas de educación para el emprendimiento en la intención emprendedora
(2018-01-18)Este trabajo pretende analizar la efectividad de diseñar programas de educación para el emprendimiento en la Intención Emprendedora (EI) en alumnos universitarios. La Teoría del Comportamiento Planificado (TCP) sirve para ... -
El rio Duero/Douro: puente turísitco entre España y Portugal
(2018-03-19)En la denominada Raya Ibérica discurre el Duero, que nos interesa analizar en el marco del turismo de frontera. Es un entorno que ha sido declarado por la UNESCO patrimonio de la humanidad en 2001. El turismo fluvial va ...