ListarEAE - Contribuciones a congresos científicos por tema "Immersive technology"
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Exploring the impact of virtual reality experiences on intention to visit tourism destinations: the moderating effect of interactivity
Anaya-Sánchez, Rafael
; Rejón-Guardia, Francisco; Navarro Lucena, Fernando Jesús; Molinillo-Jiménez, Sebastián (2023)
This paper aims to accomplish three goals: firstly, to examine how the use of VR technologies in exploring a tourist destination shapes the destination's image and influences visit intentions; secondly, to evaluate the ...