ListarEAE - Contribuciones a congresos científicos por tema "Marcas registradas"
Mostrando ítems 1-4 de 4
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A critical review of private labels (PLs): implications for managing retail brands
Molinillo-Jiménez, Sebastián
(2013-11-25)
Purpose – The aim of this paper is to present a review of the state of empirical and theoretical research about Private Labels (PL) and to develop a framework for future research. Design/methodology/approach – This paper ... -
A trend analysis of private label research between 2000 and 2012
The aim of this study is to review the state of empirical and theoretical research about Private Label (PL) and to identify gaps and future research avenues. This paper uses a bibliometric approach of recent advances in ... -
Investigación académica sobre la personalidad de la marca en la industria turística: Un análisis bibliométrico.
Desde el año 2006, el estudio de la personalidad de la marca o Brand Personality en la industria turística ha despertado un creciente interés en la comunidad científica. Sin embargo, pocos trabajos han tratado de resumir ... -
Selecting brand elements - a theoretical model for developing brand personality
García García, Antonio Isaac; Díaz-Casquero, Álvaro (AEMARK, 2023)
This study presents a theoretical framework for start-ups to correctly manage the elements of their brand and develop their brand personality. It highlights the importance of brand personality in connecting with the intended ...