• Balanced centricity: deinstitutionalizing the arts sector 

      Quero-Gervilla, Maria Jose; Díaz-Méndez, Montserrat; Gummesson, Evert (2021)
      Balanced centricity (BC) is a concept that removes the customer from the central position in a network, thereby allowing other actors to engage in it more fully. Changing the central position of the customer or the role ...
    • Value proposition as a framework for value co-creation in crowd-funding ecosystem 

      Quero-Gervilla, Maria Jose; Ventura-Fernández, Rafael; Kelleher, Carol (2015-07-03)
      The present paper suggests that crowd-funding in the arts and cultural sector occurs within a complex service ecosystem, where six categories of value propositions frame eight value co-creation processes, namely through ...