ListarEAE - Contribuciones a congresos científicos por tema "Social Media"
Mostrando ítems 1-2 de 2
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Exploring value creation with Social Media use in hotels
(2016-06-27)En la última década las tecnologías de Social Media han revolucionado el entorno competitivo, reinventando la forma de relacionarse con los clientes. En el sector hotelero, hoteles de todo el mundo están usando dichas ... -
Use and Acceptance of Social Technologies by Internet Banking Services Users in the Middle East
(2014-09-29)Bankers worldwide are interested in user´s behaviour in adopting technology-enhanced banking services. This paper analyses the factors that affect the adoption of social technology by users of internet banking services in ...