ListarEAE - Contribuciones a congresos científicos por tema "Virtual reality"
Mostrando ítems 1-2 de 2
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Exploring the impact of virtual reality experiences on intention to visit tourism destinations: the moderating effect of interactivity
(2023)This paper aims to accomplish three goals: firstly, to examine how the use of VR technologies in exploring a tourist destination shapes the destination's image and influences visit intentions; secondly, to evaluate the ... -
The role of virtual reality in fostering brand experience on retail success
(2020-09-15)The aim of the current study is to increase our understanding of the role of VR in shaping brand experience within the retailing context. Data was collected from a lab experiment. Participants were asked to imagine that ...