• Innovating in practice: How to shape (startup) ecosystems 

      Mele, Cristina (2019-05-03)
      How to build startup Ecosystem. A Service Dominant Logic Approach. There is a growing interest in the process by which universities proceed to obtain value from research and transfer technology (Galán-Muros et al., 2017; ...
    • No such thing as a set Price: exploring pricing in the digital era 

      Quinton, Sarah (2014-12-09)
      Background and what we know What is happening owing to digitalisation Resulting pricing strategies So established frameworks need revisiting My efforts so far…. A proposed taxonomy The implications of digital disruption ...
    • La nueva regulación bancaria 

      Repullo, Rafael (2016-04-21)
      Rafael Repullo, que es Premio Jaime I de Economía 2010. Doctor por la London School of Economics (LSE). Profesor y Director del Centro de Estudios Monetarios y Financieros (CEMFI) del Banco de España trató en esta conferencia ...
    • Propuesta de un modelo de reputación corporativa para un destino turístico inteligente 

      De-las-Heras-Pedrosa, Carlos; Iglesias-Sánchez, Patricia Pilar; Jambrino-Maldonado, Carmen (2017-07-05)
      En la última década con el desarrollo de las tecnologías de la comunicación y de la información los sectores que influyen en los destinos turísticos han experimentado grandes cambios. La Sociedad Estatal para la Gestión ...
    • Qualitative research methods – Insights into case method and Critical Incident Technique 

      Evers, Natasha (2017-12-15)
      The seminar will firstly provide and overview of qualitative research methods and some key lessons for publishing in qualitative data in academic journals. The core focus of the seminar will discuss different approaches ...
    • Recursos y capacidades dinámicas: realidades específicas 

      Guerras Martín, Luis Ángel (2015-02-06)
      El enfoque de recursos y las capacidades dinámicas está experimentando una gran difusión en muy diversas áreas de estudio en el campo del management. Ejemplos de líneas de investigación recientes que adoptan dichos enfoques ...
    • Risk assessment methodology for the forniture industrial sector 

      Rodrigues, Matilde A. (2014-11-27)
      Companies need to constantly make decisions about risk. They need to decide if a certain risk level is low enough or if some measures for its reduction are still needed. In this regard, risk assessment appears as a basis ...
    • The role of network ties in reaching radical innovation 

      Ventura-Fernández, Rafael; Quero-Gervilla, Maria Jose (2018-07-12)
      The purpose of this paper is to analyze how institutions can facilitate or inhibit radical innovation. The authors maintain that organizational radical innovation is necessary to maintain a competitive advantage and evolve ...
    • "Safe in an unsafe world: Bringing Safety-II into practice" 

      Hollnagel, Erik (2017-05-30)
      The sustained existence of modern societies depends on the safe and efficient functioning of multiple systems, functions, and specialised services. Because these often are tightly coupled, safety cannot be managed simply ...
    • The publishing process in tourism: Tips and strategies for scholars 

      Cooper, Chris (2017-01-19)
      Academic publishing has changed in the last two decades. This seminar examined the changing publishing and academic management landscape as it impacts upon both tourism researchers and PhD candidates.
    • The role of balanced centricity on service ecosystems development: an analysis of new business models 

      Quero-Gervilla, Maria Jose; Ventura-Fernández, Rafael (2017)
      Purpose – The purpose of this paper is to propose that for a service ecosystem to arise, there is a need for all the stakeholders to seek for balanced centricity at the micro, meso and macro context. For new collaborative ...
    • Una política nacional de Marketing Social: El caso del Reino Unido 

      Oliveira Santos, Carlos (2018-03-22)
      El tema de la conferencia, “Una política nacional de Marketing Social: El caso del Reino Unido”, hace referencia a la aplicación en el caso de dicho país de una herramienta tan poderosa como el Marketing Social, concretamente ...
    • Volatilidad, correlación y dependencia 

      Sentana, Enrique (2016-05-30)
      Análisis de la volatilidad en el entorno financiero