Listar EAE - Conferencias Científicas por centro "Facultad de Comercio y Gestión"
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Commitment and Competence as influencers of eWOM Valence. The case of Spanish accomodation in TripAdvisor. (2018-11-05)The expansion of new technologies uses as a way of bringing together companies and consumers supposes multi-channel strategies in different activities or industrial sectors. Specifically, the review platforms such as ...