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dc.contributor.authorDel-Aguila-Obra, Ana Rosa 
dc.contributor.authorPadilla-Meléndez, A.
dc.contributor.authorAbouseada, Ahmad
dc.date.accessioned2014-09-29T10:42:51Z
dc.date.available2014-09-29T10:42:51Z
dc.date.created2014-09-27
dc.date.issued2014-09-29
dc.identifier.urihttp://hdl.handle.net/10630/8132
dc.description.abstractBankers worldwide are interested in user´s behaviour in adopting technology-enhanced banking services. This paper analyses the factors that affect the adoption of social technology by users of internet banking services in the Middle East context. The Technology Readiness and Acceptance Model is applied to data from a survey of 338 users in Egypt, Jordan, Kuwait, Lebanon and Saudi Arabia. Findings indicate that technology readiness plays an important role in forming the perceived ease of use. Another main finding is that, contratry to previous research, only perceived ease of use and playfulness influence on the intention to continuous use of these services.es_ES
dc.description.sponsorshipUniversidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.es_ES
dc.language.isoenges_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectBancoses_ES
dc.subjectInternetes_ES
dc.subject.otherSocial Mediaes_ES
dc.subject.otherInternet bankinges_ES
dc.titleUse and Acceptance of Social Technologies by Internet Banking Services Users in the Middle Eastes_ES
dc.typeinfo:eu-repo/semantics/conferenceObjectes_ES
dc.centroFacultad de Estudios Sociales y del Trabajoes_ES
dc.relation.eventtitleXXIV Congreso Nacional de ACEDE. Paisajes para después de una crisis.es_ES
dc.relation.eventplaceCastellónes_ES
dc.relation.eventdateSeptiembre, 2014es_ES


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