Listar Rev. Int. Relac. Públicas. Vol 04 No 08 (Jul - Dic 2014): Relaciones Públicas en Europa por autor "Baxter, Hannah"

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How do food bloggers and PR practitioners in the hospitality sector view their relationships? A UK perspective

Yeomans, Liz; Baxter, Hannah (Instituto de Investigación en Relaciones Públicas, 2014-10-30)

Bloggers are increasingly viewed by public relations practitioners as important influencers within the online media environment, yet research that explores relationships between bloggers and PR practitioners, particularly ...