Listar Rev. Int. Relac. Públicas. Vol 04 No 08 (Jul - Dic 2014): Relaciones Públicas en Europa por autor "Murtarelli, Grazia"

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CCOs’ Strategic Role in Large Italian Companies

Invernizzi, Emanuele; Murtarelli, Grazia; Roment, Stefania (Instituto de Investigación en Relaciones Públicas, 2014-10-30)

This study explores the extant state of art of Public Relations and Corporate Communication as profession in Italy. More specifically it aims to evaluate to what extent large organizations in Italy attribute strategic ...