• CCOs’ Strategic Role in Large Italian Companies 

      Invernizzi, Emanuele; Murtarelli, Grazia; Roment, Stefania (Instituto de Investigación en Relaciones Públicas, 2014-10-30)
      This study explores the extant state of art of Public Relations and Corporate Communication as profession in Italy. More specifically it aims to evaluate to what extent large organizations in Italy attribute strategic ...
    • Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014 

      Verčič, Dejan; Verhoeven, Piet; Zerfass, Ansgar (Instituto de Investigación en Relaciones Públicas, 2014-10-30)
      European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most ...