ListarRev. Int. Relac. Públicas. Vol 04 No 08 (Jul - Dic 2014): Relaciones Públicas en Europa por tema "Media Strategy"
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Media Strategy and Place Branding in the Transnational European Öresund Region
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)The aim is firstly to present a conceptual discussion about the relationship between media strategies and place branding, media effects and relations between sources and journalists. Second, based on a case study of the ...