ListarRev. Int. Relac. Públicas. Vol 04 No 08 (Jul - Dic 2014): Relaciones Públicas en Europa por tema "Relaciones públicas"
Mostrando ítems 1-9 de 9
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CCOs’ Strategic Role in Large Italian Companies
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)This study explores the extant state of art of Public Relations and Corporate Communication as profession in Italy. More specifically it aims to evaluate to what extent large organizations in Italy attribute strategic ... -
Constructing public relations as a women’s profession in Russia
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)This study examines how public relations can be understood, perceived, and ultimately constructed as a profession through professionals’ everyday discourses. The article explores what it means for public relations ... -
Creativity caged in translation: a neo-institutional perspective on crisis communication
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)Crisis communication research has primarily focused on universal models guiding managers of various organisations in times of crisis. Even though this is about to change, a tendency remains for research in the field to ... -
Do Public Relations and Journalism’s converging roles affect how they perceive each other? An Italian Outlook
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)Media relations is historically a core activity qualifying public relations from other communication-related professions and is widely practiced in many organizations. Despite the increasing use of digital media to ... -
Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most ... -
Media Strategy and Place Branding in the Transnational European Öresund Region
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)The aim is firstly to present a conceptual discussion about the relationship between media strategies and place branding, media effects and relations between sources and journalists. Second, based on a case study of the ... -
O papel de entidades promotoras da racionalização do trabalho na consolidação das relações públicas no Brasil e na França (anos 1950-1960)
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)Entidades promotoras da racionalização do trabalho, na primeira metade do século XX, tiveram fundamental participação na legitimação das relações públicas no Brasil e na França. Sobretudo, nos anos 1950 e 1960, três ... -
Series: Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol. 4 & 6
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)Corporate Social Irresponsibility: A Challenging Concept, Vol. 4 (Adrián Zicari) Communicating Corporate Social Responsibility Perspectives and Practice, Vol. 6 (Ralph Bathurst) -
#SochiProblems: Ignorance or Arrogance?
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)The study focuses on the twitter conversations about the XXII Winter Olympics Games in Sochi, Russia. Specifically, the study collects and performs content analysis of the tweets tagged with the hashtag #SochiProblems. ...