Listar Rev. Int. Relac. Públicas. Vol 04 No 08 (Jul - Dic 2014): Relaciones Públicas en Europa por tipo "info:eu-repo/semantics/article"
Mostrando ítems 1-12 de 12
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CCOs’ Strategic Role in Large Italian Companies
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)This study explores the extant state of art of Public Relations and Corporate Communication as profession in Italy. More specifically it aims to evaluate to what extent large organizations in Italy attribute strategic ... -
Constructing public relations as a women’s profession in Russia
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)This study examines how public relations can be understood, perceived, and ultimately constructed as a profession through professionals’ everyday discourses. The article explores what it means for public relations ... -
Creativity caged in translation: a neo-institutional perspective on crisis communication
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)Crisis communication research has primarily focused on universal models guiding managers of various organisations in times of crisis. Even though this is about to change, a tendency remains for research in the field to ... -
Do Public Relations and Journalism’s converging roles affect how they perceive each other? An Italian Outlook
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)Media relations is historically a core activity qualifying public relations from other communication-related professions and is widely practiced in many organizations. Despite the increasing use of digital media to ... -
European public relations research: internationalization, institutionalization and reflection to new professional challenges from a socially oriented perspective
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)Public relations and communication management research in Europe are going through an excellent phase of scholarly development and impact. This effect is being felt because there is an increasing number of educators and ... -
How do food bloggers and PR practitioners in the hospitality sector view their relationships? A UK perspective
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)Bloggers are increasingly viewed by public relations practitioners as important influencers within the online media environment, yet research that explores relationships between bloggers and PR practitioners, particularly ... -
Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most ... -
Liderazgo estratégico en el sector de las relaciones públicas en España. Características, retos, factores culturales y estructurales
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)El liderazgo en relaciones públicas y gestión de comunicación desempeña un papel determinante en el éxito de las organizaciones, especialmente de aquellas que actúan dentro de un contexto económico global, dinámico y ... -
Media Strategy and Place Branding in the Transnational European Öresund Region
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)The aim is firstly to present a conceptual discussion about the relationship between media strategies and place branding, media effects and relations between sources and journalists. Second, based on a case study of the ... -
O papel de entidades promotoras da racionalização do trabalho na consolidação das relações públicas no Brasil e na França (anos 1950-1960)
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)Entidades promotoras da racionalização do trabalho, na primeira metade do século XX, tiveram fundamental participação na legitimação das relações públicas no Brasil e na França. Sobretudo, nos anos 1950 e 1960, três ... -
#SochiProblems: Ignorance or Arrogance?
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)The study focuses on the twitter conversations about the XXII Winter Olympics Games in Sochi, Russia. Specifically, the study collects and performs content analysis of the tweets tagged with the hashtag #SochiProblems. ... -
El uso de las Redes Sociales en el ámbito de la comunicación universitaria andaluza
(Instituto de Investigación en Relaciones Públicas, 2014-10-30)Hasta hace muy pocos años, las Universidades se comunicaban con la sociedad de su entorno básicamente a través de los medios de comunicación tradicionales. Los Gabinetes de Comunicación hacían de intermediarios entre la ...