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dc.contributor.authorPaniagua-Rojano, Francisco Javier 
dc.contributor.authorSetó, Dolors
dc.contributor.authorRabassa Figueras, Noemí
dc.date.accessioned2015-05-13T09:10:00Z
dc.date.available2015-05-13T09:10:00Z
dc.date.created2015-05-11
dc.date.issued2015-05-13
dc.identifier.urihttp://hdl.handle.net/10630/9762
dc.descriptionEste artículo se publicará en inglés en la revista Catalan Journal of Communication & cultural Studieses_ES
dc.description.abstractThe aim of the present work is to examine the profile of the people who manage digital communication in the main Spanish tourism destinations, and ascertain how they plan the strategy and their presence in the major social media. The research stems from the assumption that most of them have received training in the field of communication and public relations, although a need is perceived to expand their training towards other areas to enable better managing the social media. This communication, based on the study of the case of tourist destinations in different Spanish autonomous communities, is supported by both the quantitative and qualitative method, as a survey is conducted among managers of social networks in the chosen destinations and in an interview held with the communication officers in order to identify their role in the structure of the department, their functions and training needs.es_ES
dc.description.sponsorshipUniversidad de Málaga. Campus de Excelencia Internacional Andalucía Teches_ES
dc.language.isospaes_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectRelaciones públicases_ES
dc.subjectRedes socialeses_ES
dc.subject.otherCommunicationes_ES
dc.subject.otherPublic Relationses_ES
dc.subject.otherSocial mediaes_ES
dc.subject.otherTourismes_ES
dc.titleThe profile of public relations as a key to success for digital communication in tourist destinationses_ES
dc.typeinfo:eu-repo/semantics/conferenceObjectes_ES
dc.centroFacultad de Ciencias de la Comunicaciónes_ES
dc.relation.eventtitleCongreso Internacional AIRRPPes_ES
dc.relation.eventplaceTarragonaes_ES
dc.relation.eventdate16 de abril 2015es_ES
dc.identifier.orcidhttp://orcid.org/0000-0001-7376-4536es_ES


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