The developement of oenological route of Malaga from Demand Side

Abstract

Wine routes have become a powerful focus of tourist attraction in Spain in the last decade. They have certain advantages over other typologies because they allow the tourist flow without "seasonal" links associated with quality tourism. These routes place value on cultural traditions and deserve a thorough study both at general level and cases studies. Malaga must be studied as it enjoys a leadership capacity in the world tourism sector and an oenological tradition of centuries whose territory can and must be revitalized by adapting its development strategies to new forms of tourism. The construction of a new route will extend the sightseeing tours to the different territorial demarcations, because to this day only the one existing in the region of Ronda, is certified. After a careful review of the literature, we will carry out an analysis of the profile of the oenological tourist in Malaga with the aim of outlining a quality tourism product in line with the existing demand, identifying the potential customers of the future wine route of Malaga. We will use the survey as a way of gathering information and from this point; a