Football fan satisfaction based on ticket price. A dynamic hedonic pricing model approach

Abstract

Objectives This study analyzes the different components and attributes that make up a football ticket based on the tastes and preferences of fans. The aim is to categorize preferences by type of attribute and assign the corresponding weight to each variable. The theoretical framework will focus on the Spanish First Division, La Liga Santander, during the 2016–2019 seasons. Methods The methodology used is based on calculating the level of fan satisfaction, with ticket price being the variable most sensitive to the consumer, applying a hedonic pricing model derived from the maximization of a Cobb–Douglas function, such as consumer theory. Results The results obtained will indicate the level of satisfaction and the behavior of these fan bases. This article lies in the use of an empirical tool for the professionalization of football clubs, allowing them to gain insights into their fans' preferences with the goal of making optimal decisions regarding ticket pricing.