Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities

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dc.centroFacultad de Ciencias Económicas y Empresarialeses_ES
dc.contributor.authorFlorido Benítez, Lázaro
dc.date.accessioned2024-07-08T11:05:44Z
dc.date.available2024-07-08T11:05:44Z
dc.date.issued2024-03
dc.departamentoEconomía y Administración de Empresas
dc.description.abstractThe purpose of this paper is to analyse the metaverse platform in a social context to better understand the future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital and physical scenarios.es_ES
dc.description.sponsorshipFunding for open access charge: Universidad de Málaga / CBUAes_ES
dc.identifier.citationFlorido-Benítez, Lázaro. (2024). Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities. International Journal of Tourism Cities.es_ES
dc.identifier.doi10.1108/IJTC-01-2024-0001
dc.identifier.urihttps://hdl.handle.net/10630/31963
dc.language.isoenges_ES
dc.publisherEmeraldes_ES
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.accessRightsopen accesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectTurismoes_ES
dc.subjectPoblación urbanaes_ES
dc.subjectMinusválidoses_ES
dc.subject.otherMetaversees_ES
dc.subject.otherTourism citieses_ES
dc.subject.otherResidentses_ES
dc.subject.otherTouristses_ES
dc.subject.otherPeople with disabilitieses_ES
dc.titleMetaverse cannot be an extra marketing immersive tool to increase sales in tourism citieses_ES
dc.typejournal articlees_ES
dc.type.hasVersionVoRes_ES
dspace.entity.typePublication

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