Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities
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Florido Benítez, Lázaro
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Emerald
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The purpose of this paper is to analyse the metaverse platform in a social context to better
understand the future of this tool in tourism cities and how this can help to improve the well-being of
residents in both digital and physical scenarios.
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Florido-Benítez, Lázaro. (2024). Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities. International Journal of Tourism Cities.
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Except where otherwised noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internacional