Impact of virtual reality experiences on destination image and visit intentions: the moderating effects of immersion, destination familiarity and sickness
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Emerald Insight
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The aims of this study are to explore how the experience of “visiting” a destination in a virtual
reality (VR) technology environment influences destination image and visit intentions and to evaluate the
moderating effects of the immersion level of the technology, destination familiarity and VR sickness.
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Except where otherwised noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internacional