Comunicación política y los think tanks. Estrategias de comunicación en las redes sociales.

Abstract

The present research aims to examine and describe the reality of the use of Social Media as the organisational communication strategy directed to the external publics in the political sphere. Mostly, it is focused on the application of the social networks by the global think tanks in the transforming regions. The majority of the Asian think tanks (62.5%) has employed the digital strategies to establish the relationships with their stakeholders: politicians, scientists, journalists and citizens. These digital tools include the development of the web pages and social networks. Given that the extent to which these digital strategies are developed can vary considerably, the authors have designed the general model of evaluation of the grade of the interactivity. This allows to construct the benchmark of digital communication use and its extension among the think tanks on the Asian continent.