Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993–2024)

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dc.centroFacultad de Ciencias Económicas y Empresarialeses_ES
dc.contributor.authorVarea-Calero, Alfredo David
dc.contributor.authorRejón-Guardia, Francisco
dc.contributor.authorRamírez-Hurtado, José M.
dc.contributor.authorBerbel-Pineda, Juan M.
dc.date.accessioned2025-07-29T11:18:10Z
dc.date.available2025-07-29T11:18:10Z
dc.date.issued2025
dc.departamentoEconomía y Administración de Empresases_ES
dc.description.sponsorshipFunding for open access charge: Universidad de Málaga / CBUAes_ES
dc.identifier.citationAlfredo David Varea-Calero, Francisco Rejón-Guardia, José M. Ramírez-Hurtado, Juan M. Berbel-Pineda; Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993–2024). Sport, Business and Management: An International Journal 11 March 2025; 15 (2): 176–203. https://doi.org/10.1108/SBM-09-2024-0134es_ES
dc.identifier.doi10.1108/SBM-09-2024-0134
dc.identifier.urihttps://hdl.handle.net/10630/39569
dc.language.isoenges_ES
dc.publisherEmeraldes_ES
dc.rightsAtribución 4.0 Internacional*
dc.rights.accessRightsopen accesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectMarketing en Internetes_ES
dc.subjectDeportes - Aspectos económicoses_ES
dc.subject.otherMarketing strategieses_ES
dc.subject.otherSponsorshipes_ES
dc.subject.otherSport sponsorshipes_ES
dc.subject.otherBibliometric analysises_ES
dc.subject.otherBibliometrixes_ES
dc.titleImpact and development of sport sponsorship: a three-decade bibliometric analysis (1993–2024)es_ES
dc.typejournal articlees_ES
dc.type.hasVersionVoRes_ES
dspace.entity.typePublication
relation.isAuthorOfPublication08a5babb-293b-416c-a5a3-295ced7437bc
relation.isAuthorOfPublication.latestForDiscovery08a5babb-293b-416c-a5a3-295ced7437bc

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