Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993–2024)

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sbm-09-2024-0134.pdf (10.54 MB)

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URI: https://hdl.handle.net/10630/39569
DOI: 10.1108/SBM-09-2024-0134

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2025

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Emerald

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Facultad de Ciencias Económicas y Empresariales

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Economía y Administración de Empresas

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Marketing en Internet
Deportes - Aspectos económicos

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Alfredo David Varea-Calero, Francisco Rejón-Guardia, José M. Ramírez-Hurtado, Juan M. Berbel-Pineda; Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993–2024). Sport, Business and Management: An International Journal 11 March 2025; 15 (2): 176–203. https://doi.org/10.1108/SBM-09-2024-0134

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Atribución 4.0 Internacional
Except where otherwised noted, this item's license is described as Atribución 4.0 Internacional