Balanced centricity and triads: strategies to reach ecosystem equilibrium in the arts sector

Abstract

The purpose of this paper is to analyze whether triads structure can facilitate or inhibit the evolution into a service ecosystem. The triad structure and the institutions that dominate the triads will determine the evolution into ecosystem, remain as triad or die. “Balanced centricity” in considered a desirable institution that increases the possibility for transforming triads into ecosystems through marketing equilibrium.