The example of a Jewellery retail family firm: How they overcome COVID-19 with innovation.

Abstract

Innovation is a popular topic in many fields, but it holds a special significance when it comes to family businesses due to their unique decision-making processes. Additionally, there is a lack of research on how family-owned companies can use innovation to overcome economic crises This paper presents a case study of a family-owned jew-ellery retail business and how they navigated the COVID-19 crisis through innovation. This is an understudied sector in the literature and the results obtained by the business will serve as a basis for further research.