ListarEAE - Contribuciones a congresos científicos por tema "Fashion retail industry"
Mostrando ítems 1-1 de 1
(University of Zaragoza, 2017)This study’s aims are twofold. Firstly, to assess the external validity of Yoo and Donthu's (2011) and Nam et al.’s (2011) brand equity model and a retail brand equity model in the retail industry in Spain. Secondly, to ...